The first CBD infused rolling paper in the world!
What is the key to marketing a modern and unique rolling paper? Creativity. The eternal principle of successful marketing is to be different, to be innovative. What could be more innovative in the era of hemp, than a rolling-paper gum infused with CBD?
ROOR started in the nineties, when they earned a reputation for crafting elite glass smoking pipes. Now the brand has used its technical expertise for the development of rolling papers. With the release of the world’s first papers with CBD-infused natural gum, the brand entered the rolling-paper market with a game-changing product. The line contains three high-end rolling papers with CBD-infused vegan, acacia gum.
CBD is one of the fundamental ingredients in the cannabis sativa plant. Rolling papers with CBD-infused gum are part of an emerging market with enormous growth potential. In the last few years, brands all over the world have been creating CBD goods. Today, amongst other items, there are CBD nasal sprays, workout drinks, pet food supplements, candies, lollipops, honeys, cereals, and chewing gums. ROOR’s products are playing an exciting part in CBD’s global expansion.
The rolling-paper "booklets" are called Unbleached, Organic Hemp, and Rice. The goods are GMO-free and contain no chalk, no dyes, no additives, no chlorine, and no bleaching agents. They are distinguished by a watermark pattern exclusive to ROOR.
Neon orange - eye catching and boundary pushing. The unbleached papers inside have a tint which looks back to traditional papers because they are made from special sustainably-sourced unbleached wood fibres. The papers are light brown, very soft, ultra thin and slow burning. The goods are GMO free and contain no chalk, no dyes, no additives, no chlorine, and no bleaching agents.
The neon-green booklet contains 100 percent organic hemp grown and produced in the Aube region of France. Hemp is one of the strongest and most durable materials and this means the papers have a solid feel in the hand and don’t tear easily. The papers are a natural beige colour, ultra thin, and slow burning. The goods are GMO free and contain no chalk, no dyes, no additives, no chlorine, and no bleaching agents.
Vivid yellow is the colour of ROOR’s Rice papers booklets. These rolling papers are made from authentic rice paper, using rice straw, a part of the rice plant which is normally discarded after the harvest, making them sustainable. The papers also contain hemp fibres which give them resistance and silkiness. The papers are light beige, ultra thin, and slow burning. The goods are GMO free and contain no chalk, no dyes, no additives, no chlorine, and no bleaching agents.
The brand runs an original web platform, where they spread the word about the product, publish monthly content and engage with the “rolling-paper community”. The central idea is that the site is a point of reference for enthusiasts to learn about rolling-paper culture. It also publishes attractive daily social media content on Instagram and Facebook, with a disruptive and powerful visual code designed to appeal to creative people.
Hence, ROOR is a perfect example of a creative and innovative company bringing change to the world of rolling paper. The company is now present in several countries: UK, Switzerland, Germany, the Czech Republic, and Poland. More countries will be added to that list soon.
The company website reflects the innovative and creative character of the brand: vivid colours and dynamic presentation make it clear that you are entering a game-changing zone!
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